What’s in a name they say. If you’re in the business of making movies, then the name can make a lot of difference. Ask any producer and they’ll tell you that calling dibs on a film title is a serious business in itself. Filmmaker Aanand L Rai though had a bit of a lucky streak with the titles of his two new films.
In a conversation with ETimes, the acclaimed director-producer revealed, “I moved from one of my most complicated films, ‘Atrangi Re’ to the simplest story of the bond between a brother and sister, ‘Raksha Bandhan’. But there’s an interesting story about the time when I went to the film association to get both the titles. I did not get ‘Atrangi Re’ but when I asked for the title of ‘Raksha Bandhan’, forget having attempted a story on the subject, nobody had even registered the title.” This is a rare occurrence because it’s a common practice in Bollywood to register catchy film titles and then spin a story around them.
The story of getting the rights for the title of ‘Atrangi Re’ is quite interesting, too. Rai recalled, “Salman Bhai had the title registered to his production house but he gave it to me on one condition. He told his associates to give the title rights only if I direct the film, otherwise they wouldn’t have let it go.”
That’s how Aanand L Rai got the ‘Atrangi Re’ title from Salman Khan.