At 54, Bollywood superstar Salman Khan suddenly seems to be finding newfound swag in the arena of brand endorsement. Salman Khan has recently added a mobile telephone company to his list of brands and incidentally, the poster boy of content cinema Ayushmann Khurrana is also an endorser of the brand’s other range of mobiles!

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A source close to the development says, “Ayushmann and Salman have been roped in by the brand to ensure that they target all the correct target audience. Salman’s massive stardom with the masses coupled with Ayushmann’s surging popularity and equity of being the poster boy of the best cinema that is being made today in Bollywood makes it a win win situation for the brand. Both will endorse different range of products that targets specific target audience for the brand. It’s a huge coup achieved by this growing brand as they have the best of both worlds.”

On Wednesday, Chinese smartphone maker Realme announced that it had roped in Salman as brand ambassador. The actor will be endorsing the brand’s upcoming Realme 6 and Realme 6 Pro devices for an undisclosed amount.

“What makes Salman Khan the best choice for us it that he enjoys a massive appeal across various regions and demographic profiles of India. That brings immense value to us as one of the unique selling propositions of our brand lies in making cutting edge technology, fun, stylish, quality-driven products within everyone’s reach and across all price segments. Having Salman Khan on board with a mammoth fan following will help us reach and tap into that target audience of ours,” said Madhav Sheth, Vice President of Realme and CEO of Realme India.

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